MARY A ALONSO
Growing Fashion Businesses
Growing fashion retail businesses.
Is your fashion retail business growing as planned?
Mary A. Alonso helps fashion business owners identify what's needed to grow and, what obstacles might be in the way. We guide them and brainstorm with them to develop strategies and goals to move ahead. As a result, companies accelerate success - saving time and money through more focused action.
With Mary A. Alonso as your partner, you will see positive results almost immediately:
Mary A Alonso has led turnarounds of 4 fashion brands with double-digit sales increases. She can quickly have a major impact on your business.
-
Efficient use of inventory dollars and improve cash flow.
-
Become the top choice destination for your customers.
-
Outshine your competitors.
-
Higher sales and profits from a more compelling, customer-aligned assortment.
Case Studies
-
Sales were flat and profits were eroding for a tween girls' brand. Assessment and competitive analysis showed key product categories were missing from the assortment. Accessory and apparel product was added. As a result, within 6 months, sales increased 10% over the previous year.
-
A successful surf shop, was overbought in its apparel categories, minimizing cash flow. An analysis of category and item productivity showed where buys could be cut. Cash flow improved by 15% and inventory productivity improved.
-
An e-commerce site which showcased international designers needed to pare down inventories. Sales history existed for only one season and buys needed to be placed for the upcoming season’s launch. Productivity analysis identified: designers to continue on the site; categories to expand and those to drop. An assortment plan was created for next season’s buys improving productivity.
-
A direct-to consumer company’s accessory category was down trending by 10+% a year. At the same time, there was a significant supply chain disruption. By quickly replacing the styles for timely delivery, canceled customer orders were minimized. Thereafter, a 26% sales increase was achieved by partnering with the creative team to improve product presentation. In addition, the product assortment was re-positioned so that it was more in alignment with the target customer’s aesthetics and projected wants.
Meet Mary
I grew up in a town with four shopping malls, so I've been a student of retail most of my life. My career began in a department store and transitioned into market research when I realized the critical role of information in making business decisions. Drawn by my passion for product, I leveraged a strong foundation in business analytics to transition from marketing and assortment planning to buying and merchandising. I've held store line and direct-to-consumer management roles for top retailers. My first hand knowledge of best practices enables me to drive strong financials.
-
Assessment
-
Owner Review
-
Term Sheet
-
Proposal
-
Implementation and Guidance
Throughout the process, there are checkpoints and accountabilities to ensure success.
Process
Clients
-
Nordstrom
-
Chico's
-
Macy's
-
Bloomingdale's
-
StyleTrek
-
Magdesian Bros
-
Vida Brands
